A directional pass at every launch-scope page, plus the design system they're built from. Each page is responsive (desktop + mobile) and consumes the same tokens, so feedback on tone, structure, and hierarchy can drive a single set of edits.
Each card opens the desktop view. Resize the browser window to see the responsive mobile layout.
Tokens, type scale, buttons, forms, the valuation range component — everything the rest is built from.
Open → 01 · HomeHero with the calculator visually central, methodology preview, industry strip, and one soft CTA at the bottom.
Open → 02 · Result statesOne page with a toggle for HOT, WARM, CURIOUS, ICP_BORDERLINE, and NON_ICP. The CTA branching is the central design choice here.
Open → 03 · MethodologyLong-form methodology page: EBITDA, normalization, multiples, scale & quality factors, and what the estimate is not.
Open → 04 · SEO trustOne card per sector, with typical multiple range and the factors that move buyers within it. Built for SEO and credibility.
Open → 05 · Content hubEditorial layout with a serif body for long-form articles. Subscribe is opt-in only; no pre-checked boxes.
Open → 06 · Soft CTARequest page with explicit "what this isn't" promises and an FAQ. Designed to feel low-pressure to ICP users.
Open → 07 · UtilitySingle-purpose contact form for non-valuation enquiries, with clear routing guidance to keep the discussion path uncluttered.
Open →These mockups are responsive HTML/CSS, not separate desktop and mobile files. The same document below is rendered at two widths to show how the home page adapts.